Illustration – Poster for #PorElDerechoATecho
I was commissioned an illustration for the "The
Right to a Home" demonstration held in Madrid on April 2015. The idea was
simple, two hands that act as a "house" for everybody. It had to be a
simple illustration that included many types of people. The style needed to be
relaxed and "happy" in some way, to attract all types of people to
the demonstration.
This was the final poster:
As you can see the image changed a bit in its
overall colors. This was because the initial poster was planned in red and not
in green.
However, the color red had to be change to green,
because this green had symbolized the continuous fight of all these organizations
for the past years. So it was really necessary to make this green appear in the
final posters. Therefore, in order to integrate the illustration with
the green tone, I changed the overall colors. Turning yellows into
greenish tones and introducing some blue in the pink and red tones.
And so again, the final poster that was hang
throughout the city of Madrid and in many online media.
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